Gift-giving is an art that can be mastered with a little bit of thought, effort and creativity. Whether you’re looking for the perfect gift for your spouse or best friend, there are some tips to help make sure your present hits the mark. Start by thinking about who you’re giving the gift to: what do they enjoy doing? What hobbies and interests do they have? This will give you a starting point in finding something unique and special that reflects their personality. If you know them well, consider incorporating something personal into the gift such as photos or memories from shared experiences together. Next, take into consideration their likes and dislikes when selecting a gift – think about colours or styles which might appeal to them more than others. It’s important to remember that it doesn’t necessarily need to cost a lot; sometimes thoughtful gestures like making something yourself mean much more than store bought gifts. Handmade items often carry much greater sentimental value too! Finally, don't forget wrapping! A beautifully wrapped present creates excitement before even opening it - adding ribbons, tissue paper or cards all add extra touches of thoughtfulness which really show how much time has been taken on choosing this special item just for them. Giving someone a great gift is one of life's greatest pleasures - so take these tips onboard next time you're shopping around for someone else's perfect present!